Jacqueline Hernández
Chief Operating Officer, Telemundo
Jacqueline Hernández was named chief operating officer of the Telemundo Communications Group, Inc. in April 2008. Hernández oversees all domestic revenue and marketing; digital media and emerging platforms; mun2, Telemundo's Latino-youth cable network; affiliate relations; and all research functions. She reports to Don Browne, president, Telemundo Communications Group, Inc.
A seasoned executive with over 20 years of media experience across television, online and print, Hernández is responsible for leading and unifying all sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group. She is also charged with bridging all Telemundo offerings to domestic advertising clients and enhancing Telemundo's connection with its audience. In addition, Hernández works closely with Telemundo's programming, studio, and news and sports leaders to strategically grow Telemundo's market share.
Prior to joining Telemundo, Hernández served as publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., since March 2004. In 2006 and 2007, she also served as publisher of Teen PEOPLE. Hernández was charged with overseeing all advertising and marketing operations for the publications as well as the websites, PeopleEnEspanol.com and TeenPeople.com.
Throughout her successful career, Hernández has received several distinguished accolades including recognition as one of Advertising Age's "Top 10 Players in the Hispanic Market" in 2005 and 2007, and was profiled in the magazine's 2007 "Women to Watch" list. In 2006, she was featured in Hispanic Magazine's "Latinas of Excellence" annual issue. The Imagen Foundation and Inside Latino Entertainment magazine included Hernández among its "Most Powerful & Influential Latinos in Entertainment" in 2008 and People en Español listed her among its "25 Most Powerful Women" in 2009. In September of 2010, she was featured in CableFAX's "Most Influential Minorities in Cable".
Hernández is a board member of Women@NBCU, NBC Universal's high-profile female-targeted sales and marketing initiative. She also serves on the nominating committee for the Emmys en Español and sits on the advisory board for the Simmons School of Management, part of Simmons College. Hernández is also involved in the Advertising Women of New York and National Association of Minorities in Cable. In addition, she serves on the Ad Council's TV Steering Committee. In 2005, she created the Time Warner Hispanic Executive Program, aimed to recruit director-level talent to cross-train in the business of marketing to Hispanics.
Most recently, Hernández was appointed to New York City's Latin Media and Entertainment Commission, where she advises the Mayor's office on business development and retention strategies for the Latin media and entertainment industry.
Hernández received her MBA from Baruch College and her undergraduate degree from Tufts University.
A seasoned executive with over 20 years of media experience across television, online and print, Hernández is responsible for leading and unifying all sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group. She is also charged with bridging all Telemundo offerings to domestic advertising clients and enhancing Telemundo's connection with its audience. In addition, Hernández works closely with Telemundo's programming, studio, and news and sports leaders to strategically grow Telemundo's market share.
Prior to joining Telemundo, Hernández served as publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., since March 2004. In 2006 and 2007, she also served as publisher of Teen PEOPLE. Hernández was charged with overseeing all advertising and marketing operations for the publications as well as the websites, PeopleEnEspanol.com and TeenPeople.com.
Throughout her successful career, Hernández has received several distinguished accolades including recognition as one of Advertising Age's "Top 10 Players in the Hispanic Market" in 2005 and 2007, and was profiled in the magazine's 2007 "Women to Watch" list. In 2006, she was featured in Hispanic Magazine's "Latinas of Excellence" annual issue. The Imagen Foundation and Inside Latino Entertainment magazine included Hernández among its "Most Powerful & Influential Latinos in Entertainment" in 2008 and People en Español listed her among its "25 Most Powerful Women" in 2009. In September of 2010, she was featured in CableFAX's "Most Influential Minorities in Cable".
Hernández is a board member of Women@NBCU, NBC Universal's high-profile female-targeted sales and marketing initiative. She also serves on the nominating committee for the Emmys en Español and sits on the advisory board for the Simmons School of Management, part of Simmons College. Hernández is also involved in the Advertising Women of New York and National Association of Minorities in Cable. In addition, she serves on the Ad Council's TV Steering Committee. In 2005, she created the Time Warner Hispanic Executive Program, aimed to recruit director-level talent to cross-train in the business of marketing to Hispanics.
Most recently, Hernández was appointed to New York City's Latin Media and Entertainment Commission, where she advises the Mayor's office on business development and retention strategies for the Latin media and entertainment industry.
Hernández received her MBA from Baruch College and her undergraduate degree from Tufts University.
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